Ads & Campaigns Management

Google and Meta campaigns engineered for ROI — targeting, creative, analytics and relentless optimisation from a team that averages 300%+ return on ad spend.

Definition

What is performance marketing?

Performance marketing is advertising where every dollar is measured against revenue — not impressions, clicks or vanity metrics. If a campaign doesn't pay for itself, it gets fixed or cut.

Orium treats campaigns as systems, not one-off launches. Targeting, creative, landing pages and attribution are built together and optimised weekly — so spend compounds instead of leaking.

Audit Your Ad Accounts →
300%+

average return on ad spend across our portfolio

What We Manage

Full-funnel paid media, in one system

Every channel is connected to your revenue — and optimised against it.

Google Ads (Search & Shopping)

High-intent search and shopping campaigns that capture demand at the exact moment buyers decide.

SearchShopping / PMaxKeyword Architecture

Meta Ads (Feed, Stories, Retargeting)

Feed, Stories and Reels campaigns that build demand — plus retargeting that converts the traffic you already paid for.

Feed & StoriesRetargetingLookalike Audiences

Creative & Landing Pages

Conversion-optimised ad creative and landing pages — tested weekly so the best performers get the budget.

Ad CreativeLanding Page CROA/B Testing

Analytics & Attribution

Full-funnel measurement — from click to closed deal — so you know exactly which campaigns create revenue.

GA4 & TrackingMulti-Touch AttributionPipeline Reporting
Why Campaigns Underperform

Most agencies optimise clicks. We optimise revenue.

  • Revenue-first optimisation: every decision is tied to pipeline and profit, not impressions
  • Weekly creative testing: new ad concepts rotated in and out every week, not every quarter
  • Attribution across channels: Google, Meta and email measured in one full-funnel view
  • Landing page CRO: traffic is worthless if the page doesn't convert — we fix both
Fix Your Campaigns →
2.4×

average lift in ROAS after our first 90 days on an account

0%+Avg. Return on Ad Spend
2.4×Average Lift After 90 Days
0+Campaigns Live
0hResponse Time
How It Works

From audit to scale in four steps

01

Audit & Strategy

We audit accounts, funnel and tracking — then model realistic targets and a channel plan.

02

Launch & Test

Campaigns launch with structured testing across audiences, creatives and placements.

03

Optimise Weekly

Winning creatives and audiences get budget; losers get cut — every single week.

04

Scale What Wins

Proven campaigns scale with confidence, guided by full-funnel attribution data.

★★★★★
"Orium rebuilt our Google and Meta accounts from scratch. Cost per acquisition dropped 41% in the first quarter — and they show us exactly why, every week."
CD
Claire Dubois Marketing Director, E-Commerce Brand — Lyon, France
FAQ

Paid ads questions, answered

How much does paid ad management cost?
Orium works on a fixed monthly management fee — a detailed quote is provided on request. Ad spend itself is billed directly to your ad accounts, with budgets you approve.
What ROAS should we expect?
Across our portfolio we average 300%+ return on ad spend. Actual results depend on your category, margins and funnel — we model realistic targets before launch and optimise relentlessly against them.
Google Ads or Meta Ads — which should we use?
Usually both, but it depends on your funnel. Google captures high-intent demand; Meta builds it. We analyse your category and recommend the right mix before spending a dollar.
How long until we see results?
Testing typically takes 2–4 weeks to gather meaningful data, with measurable results within 60–90 days as winning audiences, creatives and placements are scaled.
Do you manage the ad spend or just the campaigns?
We manage everything — budgets, targeting, creative and reporting — but you approve. Budgets live in your accounts, and we present weekly performance and spend decisions for sign-off.

Turn ad spend into pipeline

Get a free audit of your current accounts — and see exactly where the money is leaking.